Haig Club

I had the great pleasure of working on this project when I was at LOVE. I can’t lay claim to any of the product design work – that was done by the exquisitely talented Paul Shipley. But I did write the strapline (Though it’s more a ‘Strapword’ than a ‘Strapline’). And I put together a film with the intension of selling the concept to the Diageo board, and, peeking the interest of one, David Beckham who did come on board – and not merely as a frontman but as a brand shareholder.

Sadly I never got to meet him

  • Role Creative

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