HIV Has Changed

The brief from HavsLynx was simple.

Thanks to tireless research and development, HIV has changed from being the horrific, ugly, killer disease that not so long ago was a death sentence – to a treatable, maintainable condition that no longer had to be feared

So I wanted to change people’s perception of HIV
Soften it so it didn’t strike fear into people’s hearts anymore

So we created a giant installation that reshaped and reimagined the letters ‘HIV’ causing people to rethink HIV

Work appeared across the UK and picked up awards at various shows including Creative Circle

  • For HAVASLYNX

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Sophie Lancaster 1